What Salesforce does

Salesforce is a CRM software used by many businesses to manage their customer relationships. Its many functions have made it a favourite tool among many organizations for its ability to allow users to maintain contact with new and existing customers as well as staff and other important company stakeholders. And because it follows the cloud model, customers can simply subscribe to this service just by using the internet instead of installing the software on their computer. (more…)

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What is a CRM?

CRM or Customer Relationship Management System is a term used to refer to the set of practices and technologies utilized by companies to manage and analyse customer interactions and data throughout the customer lifecycle. It allows you to see the big picture by stringing together relationships in your contacts so you know exactly how to interact with the someone the next time you communicate with them. (more…)

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