Marketing Analytics Is Broken. Salesforce Is Fixing It with AI (And IoT)

Marketers know that they need to collect various kinds of customer-related data in order to facilitate the conception of an effective marketing strategy and campaign. However, research revealed that only 1-3% of these large amounts of data are ever used by marketers. The bulk of the unused data sits idle on the databases of marketers, yet they wonder why they find it so hard to reach out to their prospects and clients in the most personalized way. (more…)

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Salesforce Has Been Named the 1 Best Workplace in Europe by Our Salesforce Ohana

Salesforce earned another exciting recognition from Great Place to Work and Ohana – the honor of being chosen as #1 Best Workplace in Europe. Before this, the cloud computing giant was already bestowed the title for European country-specific awards only in the UK, Germany, Ireland, Netherlands, and France. But now, the recognition becomes Europe-wide! (more…)

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The NEW Health Cloud for Payers, Coming October 2018!

Salesforce is ready to change the way the health insurance industry works. The cloud computing giant announced that a new innovation to the already existing Salesforce Health Cloud is going to be launched in October 2018. It’s called the Health Cloud for Payers, a program specifically targeted to meet the needs of people working in the health insurance agencies. (more…)

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According to Google, Salesforce Is one of the Most Searched and Desired CRM Solutions

CRM solutions abound in the technological niche today. However, one CRM provider stands out among the rest, as reported by Google. It’s Salesforce, and it’s also one of the most searched and desired CRM provider for companies who would like to improve their customer relationships. (more…)

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Salesforce Wants to Take the Health Insurance Industry to the Cloud

Salesforce recently announced that it would be launching a new cloud-based program that would especially benefit the health insurance industry. This is called Salesforce Health Cloud for Payers, set to be launched in October 2018. Here is a brief description and run-down on what to expect with this new innovation to the Health Cloud from Salesforce. (more…)

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