Salesforce releases its Fifth Edition State of Marketing Report

The end of 2018 marks the fifth release of Salesforce’s report on practices of the marketing profession. The latest edition of the State of Marketing Report presents an exponential increase in the use of customer data, spread of social channels, maturation of social media use, increased market segmentation, and increased spend on marketing. However, the most important takeaway from the report is the customer’s increased expectations for personalized experience from brands. (more…)

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What Providing Personalization to Customers Requires in 2019

Keeping up with customers is the newest challenge experienced by B2C businesses today. Technology has made customers compare their experience to the best customer experience they have ever received. It does not matter if this brand is from a different geographic location, or industry. If they experience it, it becomes their new standard for what is the best.

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How Salesforce Chief People Officer Paved the Way for Equal Pay

Cindy Robbins, Salesforce’s Chief People Officer, initiated the company’s project for equal pay that has been going on since 2016. The company has so far spent $8.7 million during its implementation. This project resulted to Salesforce adjusting the pay of 23.6% of their employees from 2016 to 2018. (more…)

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How PepUp Tech is Helping the Creation of Diverse Technology

Companies have multiple technological challenges to overcome if they want to compete in their industry these days. For starters, they have to keep up and master artificial intelligence and the Internet of things, and provide mobile experiences while quickly developing applications for their customers. (more…)

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How Red Cross Used Salesforce to Inspire Thousands to Donate Blood

Red Cross and Salesforce announced a partnership last summer of 2018 for the humanitarian organization’s Missing Types campaign. This campaign aims to inspire individuals in the U.S. to donate blood to the Red Cross. This goal intends to mitigate blood shortages in hospitals in the country and ensure adequate supply for different blood types. (more…)

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Kevin Block on his new role as Salesforce co-CEO

Last August 2018, Salesforce promoted Keith Block as a co-CEO with Marc Benioff. It stated this move as one geared towards the growth of the company. This decision was evident with their customer base shifting from only small-to-medium sized firms to now including big companies like American Express and Toyota. (more…)

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Salesforce: Customers Say Experience as Important as the Product
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Salesforce: Customers Say Experience as Important as the Product

In their fifth edition of State of Marketing, Salesforce reveals that 80% of the customers place equal importance on the experience as the product or service provided by a company. Their data comes from 4,100 of top marketing professionals in the world. (more…)

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Survey Uncovers Top 2019 Marketing Trends

Salesforce reveals the top marketing trends for 2019 in the fifth edition of their State of Marketing Report. In this report, the company surveyed more than 4,100 of the leading marketing professionals all around the globe. It provides valuable insights on the strategic considerations, hurdles, and technologies transforming the marketing profession. (more…)

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Embracing the Inevitable Disruptions to Business and Industries

Matt Garrat of Salesforce Ventures believes that disruptions are increasing in every industry. The managing partner points out that these arise from the increasing computing power, and adoption and sharing of technologies between businesses and organizations. It leads to more efficient markets, a wider reach of accessing talent and resources, and increased global competition. (more…)

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How Chefs are Using Restaurants to Solve Poverty and Hunger

Chef Jose Andres is known for his successful restaurants in the United States, Mexico, and Puerto Rico. The concept of small plate dining in America can be traced back to his influence in the culinary industry. To date, most of his time is taken up by his humanitarian efforts through the non-profit organization he founded – World Central Kitchen. (more…)

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