What is Web Chat Basics Module ?

Live web chat support is an extremely useful customer support tool for any business. It provides instant responses to customer inquiries in a real-time manner. Integrating a live web chat tool in a business website gives end-customers the satisfaction and assurance of having someone readily on-hand to answer queries they might have about the business’s products and services. (more…)

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Salesforce releases its Fifth Edition State of Marketing Report

The end of 2018 marks the fifth release of Salesforce’s report on practices of the marketing profession. The latest edition of the State of Marketing Report presents an exponential increase in the use of customer data, spread of social channels, maturation of social media use, increased market segmentation, and increased spend on marketing. However, the most important takeaway from the report is the customer’s increased expectations for personalized experience from brands. (more…)

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