Live web chat support is an extremely useful customer support tool for any business. It provides instant responses to customer inquiries in a real-time manner. Integrating a live web chat tool in a business website gives end-customers the satisfaction and assurance of having someone readily on-hand to answer queries they might have about the business’s products and services. (more…)
If you thought managing a nonprofit organization’s volunteers is easy, think again. Looking after the volunteers your nonprofit has recruited and managing all the work they need to do is a daunting task. That is why Salesforce created a solution for easier volunteer management, and it’s called Volunteers for Salesforce (V4S) program. (more…)
Are you a part of an organization that accepts volunteers on a regular basis? If you are, you probably realize how important volunteer management is.
From recruiting the right people to helping them gain information about the jobs they’ll be volunteering for, volunteer management is no doubt a critical part of running your organization well.
The end of 2018 marks the fifth release of Salesforce’s report on practices of the marketing profession. The latest edition of the State of Marketing Report presents an exponential increase in the use of customer data, spread of social channels, maturation of social media use, increased market segmentation, and increased spend on marketing. However, the most important takeaway from the report is the customer’s increased expectations for personalized experience from brands. (more…)
Keeping up with customers is the newest challenge experienced by B2C businesses today. Technology has made customers compare their experience to the best customer experience they have ever received. It does not matter if this brand is from a different geographic location, or industry. If they experience it, it becomes their new standard for what is the best.
Cindy Robbins, Salesforce’s Chief People Officer, initiated the company’s project for equal pay that has been going on since 2016. The company has so far spent $8.7 million during its implementation. This project resulted to Salesforce adjusting the pay of 23.6% of their employees from 2016 to 2018. (more…)
Companies have multiple technological challenges to overcome if they want to compete in their industry these days. For starters, they have to keep up and master artificial intelligence and the Internet of things, and provide mobile experiences while quickly developing applications for their customers. (more…)
Red Cross and Salesforce announced a partnership last summer of 2018 for the humanitarian organization’s Missing Types campaign. This campaign aims to inspire individuals in the U.S. to donate blood to the Red Cross. This goal intends to mitigate blood shortages in hospitals in the country and ensure adequate supply for different blood types. (more…)