As part of the integration between Salesforce Marketing Cloud and Google Analytics 360, there is now a marketing Cloud analytics dashboard containing consumer insights from Google Analytics. Moreover, Marketing Cloud engagement statistics are now available in Google Analytics for website optimization and improved attribution. (more…)
The partnership between Salesforce and Google Analytics 360 was announced in 2017. Since then, more benefits have started rolling out. The most recent feature that has become available pulls website performance metrics and campaign data from Google Analytics and makes them accessible in Salesforce Marketing Cloud. (more…)
In November 2017, Salesforce has announced a strategic partnership with none other than Google. The partnership has been well-received as two of the world’s most innovative brands have come to work together. A few months later, both companies have given a peek at what’s in store for their joint customers. (more…)
If you think that lack of computing power, shortage of manpower, and lack of trust are the challenges to AI, think again. Recently, Salesforce Chief Scientist Richard Socher has unveiled the grand challenge of them all: language. Here’s why.
Matthew Sweezy, the principal for Marketing Insights for Salesforce, has interviews over 7,000 marketers from around the world in order to highlight the top five key traits of high-performing marketing organizations. Here’s the result. (more…)
Richard Socher, Salesforce’s Chief Scientist, have taken some time to write about the greatest challenge in the field of Artificial Intelligence. He writes that despite natural language processing or NLP, language is still the main challenge in AI technology. That’s because despite the programming capabilities that makes human-machine communication possible, we still need to address sentiment analysis, joint multi-tasking learning, and question answering as the nuances of AI language.
In July 2018, the Salesforce Tower in Indianapolis, Indiana – the tallest building in the state – has opened its top floor and dedicated it to one of the driving forces behind its popular culture: the Ohana. The newest installation mirrors that of the Salesforce towers in London, New York, and San Francisco. (more…)
In the 1980s, we’ve dismissed the idea of Smart Homes as something that was impossible. Now, we have homes whose lights turn on and off at the press of the button, whose gate and garage doors opens and closes with the use of a remote, and everything else in between. Now, we’re faced with the prospect of machines doing the learning themselves instead of us programming them to do something. Impossible? Not so. (more…)
This year, Salesforce Bellvue has something to be proud of. In a recent ranking published by the Puget Sound Business Journal, Salesforce’s Washington office ranked 4th in the list of the best workplaces in the state.
