Marketers like you need to gain insight on how your contents and links fare in promoting your products and services. You place several engaging content to let your prospects learn more about your business; you then need to monitor if these contents are doing their job effectively.
Pardot realizes this and offers you the option to monitor your digital marketing efforts through a feature called Content Reporting. This post will show you what Content Reporting is all about.
Definition of Content Reporting
Content reporting is the act of creating a Pardot report centered on customized redirect links and content files. Content reports include metrics such as the number of clicks a redirect link has gained over a period of time, or the number of times your content files are viewed by your prospects. Content reporting and content reports are all under Standard Report types in Salesforce Pardot.
What Content Reporting is for
Using the data obtained in content reporting helps you analyze how well your content and links engage your customers and prospects. Content reports show you which links have higher clicks and which media content have more views, meaning that your prospects are actively participating in these elements of digital marketing. The report further helps you gauge what other content elements your campaigns need in the future. It encourages you to filter out content and redirect links that aren’t that helpful to your digital marketing campaigns.
An Overview of Content Reports
Content reports are found under the Reports tab of the Pardot interface. There are typically two types of metrics involved under content reports:
1. File Report
Reports about content files are seen under this table. File Report is the uppermost table seen under the Reports > Content tab.
Each content you upload through the Marketing tab generates a tracker link. When your prospects click on the content, Pardot recognizes the click and records it as an activity in your File Report.
2. Custom Redirect Report
This report displays data about custom redirect links. It is the second table you’ll see under Reports > Content tab.
Pardot hosts the redirect links you have created every time you use the custom redirect feature under the Marketing > Content tab. Pardot then creates a tracker link for each redirect link you make. Whenever a prospect clicks a redirect link you created, Pardot recognizes the activity and records it in your Custom Redirect Report.
Content reports are often updated to reflect as close to real-time updates as possible.
Summing it all up, content reporting is a great way to track the effectiveness of your digital marketing tools, specifically your content files and redirect links. Using these reports helps you create better marketing solutions that will pique your prospects’ interest even more.