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Lamborghini Chooses Dreamforce 2018

One of the world’s most successful supercar manufacturers has just chosen the Dreamforce 2018 event to be the venue of their latest announcements. Dreamforce 2018 or DF18, is an event held by Salesforce to increase public awareness about the company as well as implement programs that will help the community.

Lamborghini chooses Salesforce in engaging with customers in ways that have never been done before. This is through the Salesforce powered app, Lamborghini Unica. This exclusive mobile app enables owners of Lamborghini cards to manage their own lifestyles and vehicles better.

This app from Salesforce is focused on improving the ownership experience of Lamborghini car buyers. Lamborghini has been an iconic car brand since 1963. Customers today want their experience with their cards to extend into the online realm seamlessly. Salesforce promises that with an app that will give Lamborghini car owners the ultimate digital experience.

Lamborghini Unica, an app available exclusively on mobile phone format, allows owners to interact with their cars online. They will also be receiving updates on company opportunities and events. Lamborghini Unica was built on Salesforce Lightning Program’s Heroku and is powered by the Salesforce Community Cloud. The app provides interesting features like updated URUS production status information and real-life pictures. New vehicles like the Aventador SVJ will also be previewed privately using the app.

Lamborghini is focused on product innovation with timeless characteristics apparent in Italian culture. Salesforce brings that experience to the digital world.

Using the Lamborghini Unica mobile app, customers will be notified on service request updates and schedules via push notification, SMS, or email as configured by the customer. This enables Lamborghini to deliver services that are more personal and tailor-fit to the individual.

Salesforce’s VP of Community Cloud Anna Rosenmann predicts that customer experience will soon overtake product and price as the brand differentiator.

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