Salesforce acquired Salesforce.org for $300 million in April of 2019. The goal is to create a wider focus in both organizations’ non-profit efforts. That translates to more and better services for educational institutions as well as non-profit organizations.
Salesforce.org: Philanthropic Arm
Salesforce.og is an independent external philanthropic organization before this merger. Its goal is to aid educational institutions as well as non-profits across the world.
Its work focused on making community resources and cutting edge technology more accessible. It creates solutions for its supported institutions using the Salesforce platform.
In effect, qualified organizations were given access to a lot of Salesforce products and services. They have donated both subscriptions and also given away discounts.
They have also provided millions of grants to deserving organizations. The supported causes were engaged in benefitting the workforce environment, education, and the youth.
The 1-1-1 Model of Integrated Corporate Philanthropy
Salesforce is the company that pioneered the 1-1-1 model of integrated corporate philanthropy. In this model 1% of the company’s products, equity, and employee time is donated to the community.
This philanthropic model has already benefitted more than 40,000 groups and organizations worldwide. More than 3.8 million man hours have also been donated to qualified recipients.
What’s In Store for the Future?
The acquisition slash merger will provide a lot of benefits to both companies and the organizations and institutions that they serve. Here are some of the things in store for the future:
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More products to offer to non-profits and education
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Their products and services will be opened to new markets
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Acquisitions will be accelerated which increases their product portfolio
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Gain a greater scale of efficiency
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The increase of the number of products offered means more solutions provided to beneficiaries
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There will also be more choice of partners in the future
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The combined product and industry expertise of both companies increase the chances of success for all programs involved
Things are looking bright for Salesforce’s philanthropic side. With this merger comes better opportunities to serve.