Business as a platform for change – this is among the many topics discussed during the 2019 World Economic Forum held in Davos-Klosters, Switzerland. The forum happened last January 22-25, 2019 and was attended by world leaders and business magnates, including Salesforce CEO Marc Benioff.
Salesforce largely believes in the capacity of businesses to become springboards of societal change. Social research has shown that a whopping 93% of people believe that businesses must impact society in a positive way. And as such, Salesforce’s Mr. Benioff talks about companies changing the world for the better.
Ethical Technology Use
Salesforce offers customers an amazing CRM platform powered by several technologies such as the cloud, artificial intelligence (AI), and the Internet of Things (IoT). All of these powerful technological advances improved typical business processes and paved the way for better business operations and customer relationships. However, if these technologies aren’t used properly, they can lead to lots of ethical problems.
The cloud computing giant believes that ethical technology use must be practiced to prevent unscrupulous people from taking advantage of modern technology. By doing so, businesses can provide better relationships with people, and prevent technology-assisted fraudulent activities.
Training the Next Generation of Workers
Businesses must invest in training their employees to become skilled workers in various related fields. This is not only to help improve their productivity, but also to enhance their knowledge, skills, and love for their craft. It also increases their morale and helps them in their career’s growth.
This is why Salesforce is dedicated to training the next generation of employees. They do so through company-sponsored training and online learning materials via Trailhead, among others.
Creating a Sustainable Future
Salesforce believes that businesses must step up to preserve the environment for a more sustainable future. Hence, the tech giant has taken steps to create a positive environmental impact, such as:
- Delivering a carbon-neutral cloud
- Continuing to be a net-zero greenhouse gas emissions company
- Water conservation efforts at all Salesforce Towers
- Starting the Benioff Ocean Initiative
All these activities are geared towards environmental protection and conservation to help lessen climate change impact in our world.
Summing it Up
Salesforce is a firm advocate of creating positive social change through their business. Marc Benioff spearheads initiatives to enable the company to make a positive impact on the following areas:
- Proper use of technology
- Investment in people’s skills and knowledge
- Environmental protection
Salesforce and Mr. Benioff hope that they become an example for other businesses to become strong platforms for change themselves.