It’s no lie that when you have a sales and marketing department working cohesively together, your business is guaranteed to win. All too often, an organization’s growth is stunted due to miscommunication between the marketing department and sales department. It could be that offers made by the sales team is totally different from the campaign message sent by the marketing team to prospects. This is just an example. There are many more ways that these two departments could misalign with each other which could end up costing the company even more money.
This problem is solved by Salesforce as it consolidates everything in one software where everyone from the sales and marketing department can analyze the same lead data and communicate with each other on the best way to handle a prospect.
Lead Qualification
By using Salesforce, your marketing team can qualify leads based on a specific criterion that will be communicated with the sales team. This makes it easy for the sales team to contact prospects prioritizing those that meet the requirements provided by the automated lead qualification system created by the marketing team.
Standardized Lead Distribution
One or only a few sales representatives might be able to enjoy closing a business deal easily because they are assigned with favorable prospects by the marketing department. With Salesforce, lead assignment becomes a standardized and fair process as the system, not a human being, determines a lead’s sales-readiness based on a specific set of criterion.
Nurturing Cold Leads
Because lead information is standardized using Salesforce, the marketing department can easily nurture leads labeled by the sales staff as a cold lead. They can send the appropriate marketing message while the sales department can focus on ready prospects.