Salesforce, the global market leader in software for CRM, has acquired Salesforce.org—a separate business entity. This move is a bid by the tech giant into the non-profit and education sector.
Effects of the Merger
Merging Salesforce.org, the California public benefit corporation, with Salesforce.com Inc. will have a significant impact on the forecasted fiscal revenue for 2020.
With the merger in place, it is now forecasted to be anywhere from $150 to $200 million. The profits per share have also been adjusted to $2.54 to $2.56 in the coming year.
Things are definitely looking good for both parties in the merger. It should be noted that Salesforce.org is frequently mistaken as a philanthropic company—but it isn’t. It is a public benefit group which is not exactly what people think it is.
Salesforce.org seemed like a natural choice for everyone. Not only are they a leading industry expert they also had a pretty good track record in their books.
For instance, in the last fiscal year Salesforce.org was able to book $250 million worth of sales.
Their revenue growth is also quite impressive. It has shown steady growth at a rate of 38% each year.
Important Business Changes
The merger of Salesforce and Salesforce.org will entail certain necessary changes. First off, Salesforce.org will need to be converted from a public benefit corporation to an actual business corporation in California.
Salesforce has purchased all the shares of Salesforce.org for a total of $300 million. This amount will then be distributed to a new non-profit benefit corporation Salesforce.com Foundation.
Salesforce.com Foundation will become the new philanthropic arm while Salesforce.org will be a vertical within the mother company. Their experience and expertise will help in the creation of products for educational institutions as well as other products for non-profits as well.
With a total addressable market with an estimated worth of $13 billion, Salesforce.org is bringing a lot to the table. Salesforce.com Inc. of course will continue the service company’s practice of providing discounted and even free software and providing grants to non-profit groups.