Customers, expectations, and technologies are ever-changing. Consumers nowadays expect to shop anywhere and anytime through various electronic channels. They also prefer a holistic and personalized approach to shopping. All these expectations steer businesses towards e-commerce like they’ve never seen before.
Salesforce’s Commerce Cloud CEO Mike Micucci created a special report on e-commerce platforms and headless commerce in collaboration with Retail TouchPoints. This was in anticipation of the NRF Big Show 2019 held last January 13-15. In this short article, we’ll get a gist of what this report is all about in order to learn a thing or two about headless commerce and its impact on businesses and customers.
Headless Commerce Defined
Technology evolved to a point that it enables businesses to operate successfully across several channels. Headless commerce has become a part of this evolution. But what is it exactly?
Headless commerce is an architectural design approach that separates the consumer experience layer from the commerce services. By consumer experience, we mean the site that presents business content to the customers. And by commerce services, we mean the processes such as inventory, product searches, and recommendations.
How Does Headless Commerce Work?
Platforms using headless commerce have their front ends (the “head”) removed to leave only the backend. Front-end developers can freely work on presenting content using whatever framework they deem fit. Developers then use APIs to deliver product catalogues, customer reviews, and the like to several devices.
Here’s how it works in simple terms:
Marketers or brand owners get to manage the website, which is the basis of consumer experience. Other commerce-related services such as product searches and inventories are developed separately at a system’s backend and connected to the main website using APIs.
Why Headless Commerce?
Lots of businesses adopt the headless commerce platform because of the following key advantages:
- The ability to mix-and-match commerce services and apply them to the business website
- Contents are accessible to several devices like smartwatches and kiosk screens
- Using commerce-friendly API tools for heavy site customization
Wrapping It Up
Using headless commerce is a new way to create a business platform that’s easily manageable on the entrepreneur’s side and easily accessible on the customer’s side. Headless commerce enables business owners to present their products across various channels to gain wide customer coverage. It also fulfills customers’ demands for a seamless shopping experience anytime, anywhere, whatever media they use.