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Salesforce Pardot

B2b marketing automation by salesforce. reimagine engagement.

Engage your prospects and customers

Grow faster with smarter engagement

Real-time sales alerts, prospect activity tracking, and sales campaign tracking ensure that sales reps are following up with prospects right when they need to be.

Access to marketing interactions, including multiple lead scores, right within Lightning helps you identify your hottest leads. Target each customer with a personalised approach.
Sell more effectively than ever before, in the office or on the go. Enable sales to lead the conversation with a library of marketing-curated content that can be deployed in just one click.
Get automatic notifications of prospect activity — in real time — via Salesforce CRM or the Salesforce1 Mobile App.
Find the best leads faster using Pardot’s blended lead scoring and grading system.

Drive the pipeline

Generate high quality leads

Run targeted marketing campaigns that keep your pipeline fully stocked with a stable flow of high-quality leads.
Build custom landing pages and forms with natural drag-and-drop builders. Automatically set forms to trigger notifications, score increases, and more upon conversion.
Create segmented lists that are tailored to your exact specifications. Send the right message to the right person at the right time using Pardot’s intuitive email editor.
Finally understand which content resonates the most with your email recipients — and ensure that your messages reach their mark — with email A/B testing and SPAM analysis.
Dynamically change email and website content based on a prospect’s score, grade, industry, job title, and more.
Keep pricing and discounting processes consistent. Accelerate the approval process for quicker service. Generate quotes easily and accurately for customers.

Personalise your messages

Build meaningful relationships

Personalize the customer experience with Engagement Studio, your B2B marketing command center to manage all touch points with scenarios and customers.

Build custom engagement campaigns that adjust to each customer’s buying signals and move them through the pipeline faster.
Visually map out your campaign, test each interaction before to understand the customer experience, and make adjustments with ease.
Perfect the marketing to sales hand-off and reach the right customer at the right time with built-in business rules, sales alerts and assignment triggers.

Track your marketing investment

Calculate Marketing ROI

Discover the true ROI of your marketing efforts with intelligent, customization reporting. Gain insight into which campaigns and efforts are driving new business. Enhance and repeat.
Visual reporting and custom Wave for B2B Marketing dashboards enable users to dive deeper into data, and empower them to gain new insights into campaign performance to maximize marketing efforts. View success in context, so you can instantly adjust and improve.
Easily monitor and control the success of Salesforce Engage campaigns with interactive, graphical dashboards. Identify top-performing emails and templates with key engagement metrics.
Engagement and Life-cycle reports provide a high-level view of sales cycle health — and show you where prospects are getting stuck in the funnel.
Dynamically change email and website content based on a prospect’s score, grade, industry, job title, and more.
Keep pricing and discounting processes consistent. Accelerate the approval process for quicker service. Generate quotes easily and accurately for customers.