In June 2019 Salesforce has once again been positioned by Gartner Inc. as one of the leaders of the Magic Quadrant for Sales Force Automation. All participants and vendors were evaluated according to their execution capabilities and vision.
Three Years in a Row
This is actually the third consecutive year that Salesforce has been named. Salesforce has actually been named in the Leader’s Quadrant for a total of 13 years to date.
Gartner also rated Salesforce as number 1 in the sales segment. This is based on their 2018 data for software revenue.
How are Magic Quadrant Leaders Selected
The selection process for Magic Quadrant leaders requires extensive research in a particular market. Gartner applies a uniform and graphical treatment of a variety of evaluation criteria.
They take a rather panoramic view of the relative positions of the different competitors. That is why they can quickly determine how a technology provider like Salesforce is able to abide by its stated vision and mission.
Gartner describes SFA as systems that are able to provide the automation of administrative responsibilities, business processes, and a variety of sales activities. Salesforce Automation is regarded as a piece of foundational technology.
Creating a stronger cooperation between marketing and sales teams is at the heart of good lead management. This will help to boost the supply of potential customers.
With a steady flow of leads you can hope to see a natural increase in sales which is of course part of the conversion process. Salesforce provides lead management applications that support and promote this connection between sales and marketing teams.
Salesforce Pardot is a marketing automation platform that focuses on enabling enterprise level sales and marketing teams together. It is geared to promote high business growth using analytics solutions based on artificial intelligence systems.
Pardot is accessible to all B2B marketers. It has been demonstrated to have that ability to bridge the gap between a company’s marketing and sales enterprises.