Salesforce announced that the company plans to invest over $2.5 billion throughout the next five years to encourage the development of its business in the UK.
Salesforce’s Commitment to Driving Growth
The company is going through a rapid growth in the UK. It is the number one CRM and Customer Experience provider in the world and number one CRM and Customer Experience provider in the UK based on total software revenue in 2017, according to Gartner Inc. With this investment, Salesforce also plans to increase employees, office space, and data centre capacity to back their rapidly growing consumer base in the UK.
This investment makes the UK the biggest market of Salesforce in Europe and the company’s commitment to innovation, customer success, and driving growth becomes even stronger, according to Marc Benioff, the CEO and Chairman of Salesforce. He also said that this significant investment allows the company to be in a good position to engage in the amazing opportunity for Salesforce, the partners and customers in the UK market.
A Reliable Partner for UK Businesses
Aside from being the number one CRM and Customer Experience provider in the UK, Salesforce becomes the fastest growing enterprise software vendor within the region, according to the May 2018 report from Gartner Inc.
Leading UK companies, such as British Airways, Funding Circle, Rated People, Aston Martin, Driver and Vehicle Licensing Agency or DVLA, and Addison Lee use Salesforce to drive their digital innovations and connect with their consumers in a new way within service, commerce, sales, marketing, and more.
According to Tony Ackroyd, DVLA’s Director of Operations and Customer Services, Salesforce has been a reliable partner for the digital innovations of their Contact Centre. It helped quicken engagement and productivity across their teams. With Salesforce, they can provide a leading experience to vehicle owners and drivers within the UK and push current innovation within their customer service teams.